For starters, a Business Marketing Plan is a highly detailed written document that narrates the necessary actions which need to be taken – to perfectly achieve the objectives of marketing. Creating a Marketing Plan normally takes a lot of time – between 1 and 5 years to be more precise. When it is all done, what should come out is well-written document that have gone through a massive amount of research. It will not matter whether a company or business is small and still a starting one or is in giant corporate levels. A Marketing Plan is a tool that will determine the success and failure of the company’s marketing endeavours.

In creating a Business Marketing Plan, these two strategic components have to be incorporated:
* The implementation and support towards your operations on a daily basis.
* The ability of your enterprise to competitively address your chosen market.

There are so many ways to create a format and be able to develop your own Business Marketing Plan. For instance, you can opt for a plan that consists of 6 parts like the example below:
1. Mission and Purpose
2. Analysis of the Current Situation
3. Marketing Objectives and Strategies to make use of
4. Tactics
5. Budgeting, Implementation, and Analysis of the Overall Performance
6. Other things to be considered

You can also use an 8-part outline, like the one below:
I. Executive Summary – Here you will give a brief overall written report that pretty much summarises your entire Business Marketing Plan.
II. The Challenge – This is a brief description of your goals and the products and/or services you will be marketing.
III. Situation Analysis – It consists of Company Analysis, Customer Analysis, and Competitor Analysis, Collaborators, Climate, and SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis.
IV. Market Segmentation
V. Alternative Marketing Strategies – This is where you discuss about any backup or future plans if ever the original strategy unfortunately bombs out.
VI. Selected Marketing Strategy – This is where you give a report about how a particular strategy was chosen above all others. The Product, Price, Distribution, and Promotion should also be included in the discussion.
VII. Short and Long Term Projections – You should answer questions about how optimistic you are about the marketing plan and what does the future hold if you succeed or fail?
VII. Conclusion – All of the above contents should be briefly summarised all over again.

Or you can go with the most traditional approach of writing a Business Marketing Plan:
< Financial and Product Data
< Data for Sales and Distribution
< Advertising, Merchandising, and Sales Promotion
< Market Data and other miscellaneous information

The choice is yours.