Google by itself has such a huge presence on the internet. If you ask anybody what Google is they will almost certainly know it is a search tool on the internet. If a person sees a new gadget they quite like the idea of buying it would not be unusual to hear them they say they might ‘Google it’ first. Why would that person consider doing such a thing? Because it would deliver a wealth of information.
So imagine somebody using Google to search for a service you provide. It could mean millions of people knowing your company is there and your service is available. Google is a powerful asset in any internet marketing campaign. When you do search something on Google you must have noticed you get thousands of results. So what happens if your company happens be to 250th on that result list? Do you think the searcher will ever look down the list that far? Probably not! Wording is key when using the internet to market your goods/service. If your site content does not reflect exactly what you do and the URL is not accurate to what you do then really it is a waste of time.
Google Adwords is a way to advertise your business. It is important to remember that to make sure it is your web site that pops up when somebody searches the key words you need to use the right wording in your URL/ site content. This is where search engine optimization becomes very important.
The best way to think of SEO is it is like doing everything you can to make your web site as visible as possible once somebody has entered the relevant keywords into Google. SEO is not something you pay Google extra for it is something you can develop yourself. Alternatively you can enlist the help of a good web developer who specializes in this field. SEO can be thought of as a natural occurrence, like filtering out URL’s/web content for specific words. Adapting the HTML or site content to best reflect what your company does would be a good place to start. Imagine every word that could be used to describe your business this would be your starting point in creating the best SEO for your business.