When a company concentrates its efforts and resources on the best opportunities to increase sales this would be considered a marketing strategy. It is likely this marketing strategy would have a big emphasis on customer satisfaction. The bigger picture for the company should involve this strategy leading the company to having an advantage to similar companies in the market place. Although I have mentioned customer satisfaction being paramount in this type of strategy there are many other factors involved. Product development is a focus, as is advertising and relationships with other businesses and customers.

One of the first steps in any marketing strategy is to identify who (which group) you will be targeting. Once you have done this you need to find out from them what they want and expect from your product. Once you have enough research and results compiled you need to start making plans to start implementing the changes.

It is not unusual for shops on the high street or web sites to ask their customers to complete surveys about products on sale/purchased. This is market research and this information is the beginning of a process which may well end up in changes to products. Who better to ask than the person/people who have the first hand experience of the product – the consumer.

The sample size of the group of people you ask to complete surveys has to be correct. Asking a fairly small group would mean not getting the true reflection of the current situation.

Using the answers to your questions you would then analyze your product and see if it would be beneficial to makes changes. When/If any changes are made it is important to remember the responses you got from your customers, after all it is these same people that will buy the product again. Once you feel you have re-designed your product to reflect the changes you identified then the next step would be a launch of the new product along with some advertising.

All of the above would  be described as marketing basics and this would be a simple strategy. Most others would have many activities within each step ensuring the whole exercise was as productive as possible. At all times any company embarking on a marketing campaign would adhere to their company policies.