The Chartered Institute of Marketing, also known as CIM is the largest organization that supports the marketing profession. This support mainly involves training and development. CIM qualifications are developed and based on feedback received by employers in workplace. CIM are constantly working with employers to adapt the qualifications they offer to make sure they are completely relevant to the current working environment. So if you take an exam with the CIM you can be reassured it will be true to the world of work today. CIM have very high standards in terms of what they expect from their members. There code of professional conduct must be adhered to at all times.

The CIM has existed for 100 years and was originally known as ‘The Sales Managers Association’.Ten years later the name changed to ‘Incorporated Sales Managers Association’. In 1928 the first exams were held. In 1961 the name changed again, this time to ‘Institute of Marketing and Sales Management’. In 1968 they were awarded the Royal Charter and they remain the Chartered Institute of Marketing. In the last two decades they have opened offices overseas.

The CIM offer qualifications ranging from basic marketing ideas right through to exams for senior level professionals. CIM qualifications are internationally recognized as being of a trusted and very high standard. They offer introductory/professional certificates in marketing. There is also professional/post graduate diplomas in marketing. There are many courses in marketing combined with other courses, such as marketing with tourism and hospitality. Courses that combine marketing with sales are also widely available from the CIM. These types of courses range from certificate in sales practice to advanced certificate in professional sales management. An advantage of there being so many courses available is that wherever you are in your career there will something for you if you are interested in marketing.

The CIM run courses for employers to send their employees on. There is even a boot camp style course which is based around five fundamental marketing basics. The boot camp is run over five days. The CIM has one hundred and twenty courses for employers to send their employees on. The boot camp style course is considered best for those new to marketing.

The main objective of The Chartered Institute of Marketing (CIM) takes the status of marketing to a higher level in becoming more professional and equally more strategic. As the leading provider of marketing and sales courses in Europe, the Chartered Institute of Management is currently catering to over 50,000 members all over the world. CIM also serves as a partner to a little more than 12,000 delegates annually coming from 3,000 different companies.

In addition, The Chartered Institute of Marketing is also the largest marketing association in the world. Founded by Pierce Wyatt, this professional marketing body has been in existence since 1911 and is currently based in the United Kingdom. Back then, it was known originally as the Sales Managers’ Association.

To date, CIM has accredited several study centres all over the world. Notable ones include CIM Cambridge-shire, CIM Charitable Trust, The London School of Business and Finance (LSBF), CIM Singapore, and CIM Ireland.

The Chartered Institute of Marketing also merits awards to their trainees for them to make better decisions regarding the course they are going to take up. Each respective qualification also entails 6 competency category levels, namely Research and Analysis, Planning, Brand Management, Implementing Marketing Programs, Managing Marketing People, and Measuring the Effectiveness of Marketing. Here is a brief description of some of the awards that the CIM hands out:

Introductory Certificate in Marketing
This is for those individuals who want to know the basics of marketing. This is particularly for the ones who have little or no marketing background in any educational level. This course helps anyone get the ball rolling, so to speak.

Professional Certificate in Marketing
This is a more advanced version of the previous award. The course gives you more in-depth marketing knowledge and skills.

Professional Diploma in Marketing
This course will help you be able to practise marketing in a full-time and professional level.

Chartered Post-Graduate Diploma in Marketing
This course gives you a higher-level marketing qualification in your future endeavours.

Other notable awards given by the Chartered Institute of Marketing are:
- Diploma in Digital Marketing 
- Diploma in Managing Digital Media
- The Communication, Advertising, and Marketing Foundation (CAM) Diploma in Marketing Communications
- e-Marketing Award
- Diploma in Hospitality and Tourism Marketing
- Certificate in Professional Sales Practise
- Advanced Certificate in Professional Sales Management Practise
- Intensive Diploma in Strategic Sales Practise