The main objective of The Chartered Institute of Marketing (CIM) takes the status of marketing to a higher level in becoming more professional and equally more strategic. As the leading provider of marketing and sales courses in Europe, the Chartered Institute of Management is currently catering to over 50,000 members all over the world. CIM also serves as a partner to a little more than 12,000 delegates annually coming from 3,000 different companies.
In addition, The Chartered Institute of Marketing is also the largest marketing association in the world. Founded by Pierce Wyatt, this professional marketing body has been in existence since 1911 and is currently based in the United Kingdom. Back then, it was known originally as the Sales Managers’ Association.
To date, CIM has accredited several study centres all over the world. Notable ones include CIM Cambridge-shire, CIM Charitable Trust, The London School of Business and Finance (LSBF), CIM Singapore, and CIM Ireland.
The Chartered Institute of Marketing also merits awards to their trainees for them to make better decisions regarding the course they are going to take up. Each respective qualification also entails 6 competency category levels, namely Research and Analysis, Planning, Brand Management, Implementing Marketing Programs, Managing Marketing People, and Measuring the Effectiveness of Marketing. Here is a brief description of some of the awards that the CIM hands out:
Introductory Certificate in Marketing
This is for those individuals who want to know the basics of marketing. This is particularly for the ones who have little or no marketing background in any educational level. This course helps anyone get the ball rolling, so to speak.
Professional Certificate in Marketing
This is a more advanced version of the previous award. The course gives you more in-depth marketing knowledge and skills.
Professional Diploma in Marketing
This course will help you be able to practise marketing in a full-time and professional level.
Chartered Post-Graduate Diploma in Marketing
This course gives you a higher-level marketing qualification in your future endeavours.
Other notable awards given by the Chartered Institute of Marketing are:
- Diploma in Digital Marketing
- Diploma in Managing Digital Media
- The Communication, Advertising, and Marketing Foundation (CAM) Diploma in Marketing Communications
- e-Marketing Award
- Diploma in Hospitality and Tourism Marketing
- Certificate in Professional Sales Practise
- Advanced Certificate in Professional Sales Management Practise
- Intensive Diploma in Strategic Sales Practise