How and where to promote property, International property marketing.

The property market is always big business and there are vast sums of money involved in it. One way to promote a property is to organise for it to be sold by a well placed and established estate agent. The chances are they would promote the property on their web site. We all have the opportunity to use the internet and so we could to this to a degree ourselves. Going back to Google and its enormous strengths, using a tool as such as Google maps would be a way to promote a property. Google maps has many thousands of visitors every week. These people could see the property you are promoting – if it were on the web site.

If you are familiar with the internet and can access it regularly property marketing could be assisted with the use of your own blog. A real perk of using blogs is that they are free. You also have the freedom to update descriptions and photos as and when you wish.

As previously mentioned using a estate agent is one way of promoting a property – this would be seen as a more  traditional way. The estate agency would most definitely place the property online as a means of promotion. The difference between you doing it yourself and them doing it is the fact that the estate agency will have a reputation. There company name could be known all over the world and could be a name that everyone knows. So the power of the internet combined with a fantastic reputation would probably equal a very well promoted property.

If you like to promote a property yourself social networks are a good way to start. If for instance you posted some photos and description on your wall/status on Facebook and a friend ‘liked’ it, it would then make the images available to more people. It would have potential to be viewed by very many people. Other sites such as Twitter and Bebo would also provide the same opportunity to promote. Loading a good quality video onto YouTube would also be an option.

All of the above mentioned methods are particularly useful when promoting a property on an international level. To advertise a property on an international level would be to promote to its broadest capacity. Most international property would be promoted on a dedicated web site, although using sites such as Facebook and Twitter would still be an option. Listing a property on a MLS is something that some people wishing to engage in this type of promotion will do, MLS stands for Multiple Listing Service.

The use of photographs when promoting a property overseas is key. The photos must be of good quality and would have to convince the buyer the property is worth visiting. Remember, people would be travelling many hundreds/thousands of miles to see the property so the photos would have to be impressive and true to life.

Property Marketing and International Property – What You Should Know

This may sound a bit odd. First of all, Property Marketing is something you barely even hear of spoken about these days. You might not have even heard of it at all. So what’s the deal about it?

Well, Property Marketing is not really that obscure if you are working in the business world. In fact, it is actually a very common thing. Property Marketing is actually another term used to refer to Real Estate. Yes, you read it right. Property Marketing and Real Estate are pretty much synonymous with each other. When you come to think of it, Property Marketing is the more appropriate term to use. But it so happened that Real Estate is a lay man’s term which makes it more commonly used the Property Marketing.

Property Marketing is a legally-accepted term referring to land and the efforts being exerted to further improvise them. Examples of these so-called improvements are buildings, recreational areas, fences, and many more.

If you are a budding Property Marketing practitioner, the first thing you have to learn about is the right way of picking your spots. You should be aware that due to the worldwide economic crisis suffered by several people nowadays – not everyone are potential clients. In fact, you will rarely find clients who are interested. Tough business, indeed.

So what market exactly should you target when entering Real Estate? This is the most important part. The ones who are just about to start their own families should not be in your market. The most ideal would be middle aged individuals who have already had a lifetime savings in their pockets and might be willing to spend on “a house to grown old in”. You also have to consider the financial status of your potential clients. Buying a house is no cheap thing to accomplish – even for the ones who are financially stable.  Those are just some of the factors you have to put in mind during Property Marketing.

At times, the desire for some to purchase an International Property may really work to your advantage. This is because in International Property Marketing, the target market will be “foreigners” who want to start a living in your country. They definitely would want to buy a house to help them settle in.

That’s exactly what picking your spots is all about. Property Marketing and International Property Marketing have relied on this principle for years with seemingly significant success attained.

Mallorca property market update June 2009 – from Mallorca Property Partners

Certainly it appears the global economy has moved on in the last two months and we appear to be seeing some early signs of improvements signalling that the recession is starting to ease. The Organisation for Economic Co-operation and Development (OECD) has suggested that there are “tentative signs of, at least, a pause in the economic slowdown” in some countries – namely the UK, France, Italy, and China. Jean-Claude Trichet, the president of the European Central Bank, said recently that there has been a “slowing down in the decrease in GDP” and went on to note that certain countries were already reporting a pick-up.

There are also signs that housing market activity in the UK is picking up slightly, with mortgage approvals up slightly and surveyors reporting increased interest in house purchases. World stock markets too have recovered significantly from their low points in March.

All of this is good news, but our view remains largely unchanged as regards the overall state of the world economy and also the property market in Mallorca. That is, that there is indeed a slowdown in the rate of fall of the key economic indicators in some countries. And this could be a sign that the recession is gradually finding a its lowest point. We do not feel however that there will be a quick or significant rebound except for perhaps in the stock markets driven by traders who appear in the main to be flying in the face of what continues to be pretty dire economic and company performance data.

Furthermore some of the key actual economic indicators, and things the UK and other counties still have to contend with, look far from cheery. Unemployment could reach 9% in the UK, 10% in the US and 20% in Spain by the end of the year. This will undoubtedly have a negative effect on consumption and the housing market in these countries.

Added to this, these signals of recovery are not yet apparent in a small number of the biggest economies in the world such as the US, Germany and Japan. In many developing countries too conditions are still getting worse.

With all this in mind, we think it far too early to be heralding the end of the recession, or even that it has reached its ultimate low. It may be that we will see a modest return to growth in some countries in 2010, but it will take longer, possibly much longer, to return to the levels of activity seen prior to 2007.

On top of this there are still great concerns over the financial health of some of the worlds biggest economies. And the overall effects of the massive amounts of money pumped in to stimulate these economies is not yet clear. The IMF has warned that there could still be another trillion in losses for the financial sector as a whole before the crisis is over.

Our prognosis for the Mallorca property market

As above, there are plenty of solid reasons to believe there will be no significant uplift in property markets in any country, even the strongest such as mallorca, during the course of this year and most likely the first half of 2010 too.

On top of the global macro economic considerations there are factors specific to the Spanish property market that also put pressure on prices across the region. These are highlighted in the article mentioned above.

However, it is also very clear that activity has picked up for and that sales are being made, albeit at a relatively low level. There are a number of more positive factors that are contributing to this.

Euro interest rates are lower now than they have even been

The latest European Central Bank’s interest rate cut to 1.00% is the lowest level since the single currency’s creation. It is possible that the rate will be cut still further later in the year. Whilst it is likely that not all of this will be passed on to lenders, any lowering of consumer rates is positive and will help stimulate the markets to some extent.

In Mallorca we are seeing buyers are taking 50% loans so they have a hedge against any further significant currency fluctuations. Braver investors are seeking higher percentage Euro loans on the basis that Sterling will improve against the Euro and therefore, paying off the loan and converting the bulk of their Sterling at a later date will be to their advantage.

Reflecting this there was a small increase in the number of new mortgages granted in March although the number is still significantly down on last year.

Continue opportunities for property purchases at very low asking prices for Mallorca

This is the most important factor. Buyers in the Mallorca property market at present tend to be either professional investors, or private individuals who realise a) that there are some very good deals to be had in the current market and, b) that to delay looking for a property in the hope that conditions will move even more in their favour might mean missing out on a great opportunity that is available in the market right now.

We have written several times on this subject and you can read previous articles ono the subject via the links listed on this page of the Mallorca Property Partners website.

Overall our prediction remains that average property prices in Mallorca will drop further through to the end of this year, possibly continuing into the first half of 2010. We do not however think this drop will be as high as in other parts of Spain (predicted to be 10% overall this year and 12% next year by analysts at BBVA – one of Spain’s leading banks). The fact that there are active buyers in the market in Mallorca sets the region apart from most. And there are plenty of other solid reasons to set Mallorca apart from other parts of mainland Spain, the other Spanish islands, and most other international property markets too (see the “Green shoots” article referenced above).

But once again the over-riding observation is to not rely too much on market data and statistical analyses. This is because of the considerable variance in actual selling prices above and below the average prices in this unusual market environment. The reason for this is that the seller’s circumstance is a more powerful factor than in a “normal” market environment and this is not directly related to the usual determinants of the value of a property.

There are, therefore, some exceptional deals being done at price levels that are unlikely to be improved upon regardless of where average prices go to. To illustrate, see this selection of properties in Mallorca that have  either been reduced in price or listed at very low asking prices.

If you are reading this because you might be interested in buying a property in Mallorca, our advice is to monitor opportunities on an ongoing basis. You might see the ideal property right now and be able to get it at an unbeatable price. It is not easy though to identify the best opportunities, as not all owners are dropping the asking price but still may negotiate significantly when it comes to an offer.

Your best approach would be to brief us at MPP to use our experience and unrivalled contact base to look out for the best Mallorca property opportunities for you. Read more about what Mallorca Property Partners offer.

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